Billboards & Beyond
Project Type: OOH Ads
Role: Graphic Designer
Tools: Adobe Suite
Clients: TheFork, Ottawa Fertility Clinic
A collection of bold, attention-grabbing out-of-home campaigns – billboards and other large scale ads – designed to stop people in their tracks. I crafted large-scale visuals that amplify each brand’s personality while staying clear, impactful, and easy to read at a glance.
These ads were created for two different companies, each with its own audience and tone, but all with the same goal: turn everyday cityscapes into eye-catching brand moments that stick.
Good Food, Good Times
Bright, inviting billboards that celebrate discovering new restaurants and sharing great meals. This Swedish OOH campaign turned everyday streets into reminders to savour life’s delicious moments
Two Lines, One Hope
A simple, striking billboard concept that says it all: two lines, one life-changing moment. This OOH ad connects instantly with hopeful parents, turning a universal symbol into a message of support and optimism, right in the heart of Ottawa.
