Fingerlings
Project Type: Packaging, Product Illustration, Surface Design
Role: Graphic Designer, Packaging Concept Artist
Tools: Adobe Suite, Procreate
Contributions: Brand Identity, Patterns, Packaging Concepts, Store Displays, Ecomm
Prize: Toy of the Year, Collectible of the Year
I assisted in revitalizing Fingerlings under the art direction of Chris Wickman, helping breathe new life into this iconic toy line loved by kids worldwide. My work spanned playful new packaging ideas, unique blister shapes, and display concepts that made the products shine on shelves. From in-store marketing to polished online visuals, every detail was crafted to feel collectible, eye-catching, and true to the Fingerlings charm.
I also supported the launch of new characters and product extensions, ensuring the brand stayed fresh and exciting for the next generation of fans.
The Monkey Bunch
The heart of the brand: four adorable, colorful monkeys, each with its own personality and charm. I contributed packaging concepts and subtle visual updates to keep this core line feeling fresh, fun, and easy to spot. The goal was to make each monkey feel irresistible and instantly collectible for kids and parents alike.
Branded Displays
I helped design in-store sidekick displays and branded endcaps that highlight the Fingerlings line and drive excitement at retail. Bright, playful, and impossible to miss – these spots keep the brand top of mind as shoppers browse.
Extended Lineup
To keep the brand fresh, I supported designs for new additions like unicorns and axolotls. Each new creature was carefully developed to match the Fingerlings’ playful spirit while adding new shapes, colors, and cute surprises for fans to discover.
On Shelf & Screen
I translated the updated branding into eye-popping storefront displays and clean e-commerce imagery. From bright in-store setups to product photos that shine online, every visual element keeps the Fingerlings vibe playful and instantly recognizable.
The Monkey Bunch
The heart of the brand: four adorable, colorful monkeys, each with its own personality and charm. I contributed packaging concepts and subtle visual updates to keep this core line feeling fresh, fun, and easy to spot. The goal was to make each monkey feel irresistible and instantly collectible for kids and parents alike.
Branded Displays
I helped design in-store sidekick displays and branded endcaps that highlight the Fingerlings line and drive excitement at retail. Bright, playful, and impossible to miss – these spots keep the brand top of mind as shoppers browse.
Extended Lineup
To keep the brand fresh, I supported designs for new additions like unicorns and axolotls. Each new creature was carefully developed to match the Fingerlings’ playful spirit while adding new shapes, colors, and cute surprises for fans to discover.
On Shelf & Screen
I translated the updated branding into eye-popping storefront displays and clean e-commerce imagery. From bright in-store setups to product photos that shine online, every visual element keeps the Fingerlings vibe playful and instantly recognizable.