Following Nickelodeon’s brand – but never boxed in.

For Baby Shark’s Big Show, I designed packaging that balances licensed brand recognition with playful structural creativity. From layered shapes to custom inserts, each piece was designed to stand out in stores while staying cost-effective to produce.

Working closely with the Nickelodeon team, I helped push past one-size-fits-all brand guidelines to make room for fun die cuts, layered storytelling, and a little extra “doo doo doo.” All packaging needed to remain practical, on-budget, and retail-ready.